Argo Tea

Day-to-day design for a colourful international retail brand

Regional Adaptation

Taking standard graphics created for Argo International and adapting them to local markets in the Middle East such as Lebanon and UAE.

Graphic & Print Design

Creating designs for Menus, Catalogues, in-store displays, large outdoor hoardings, loyalty card, vouchers, periodic publications etc based on the Argo Design Guidelines

Package Design

Package design for Argo's entire range of bottled teas for sale in the Middle East.

Working for Argo Tea during the key period when they opened their first cafes in the Middle East, was an enormous undertaking. It involved adapting hundreds of graphic materials from their International versions into localised form on a regular basis. Some original designs were also required for in-store and web elements.

Argo Tea is a chain of tea cafes founded in Chicago, Illinois, in June 2003. As of October 2011 the chain had 26 locations and distribution in over 3,000 grocery stores. Its expansion into grocery stores occurred in 2010 and 2011. By end of 2013, it had opened in Beirut and five other Middle East cities.